Campaign planning
Campaign Canvas Intensive
2 weeks sprint · Sprint cohort
Overview
Campaign Canvas Intensive is a fast build week with guardrails: problem, audience slice, promise, proof, and channel hypotheses on one surface. Mentors stress-test overlap with sales narratives so outbound and content do not contradict.
Included focus
- Canvas versioning with mentor comments
- Channel hypothesis matrix with kill criteria
- Creative brief stem derived from the canvas
- Risk notes for messaging drift
- Alignment checkpoint with a sales counterpart
- Archive pack for future reuse
Outcomes
- One approved canvas for a live initiative
- Aligned brief stems for two downstream teams
- Documented kill criteria for weak channels
Clarifications
Yes as a slice within the canvas, not a separate doctrine—keeps the artifact portable.
Notes from participants
Canvas Intensive stopped our weekly rewrite loop. Minor gripe: the channel matrix felt heavy for a team under five.
Alignment checkpoint with sales saved us from launching contradictory outbound copy.