Copy reviews catch language; rehearsals catch routing. Who gets paged if a form breaks? Which region sees the campaign first? What happens if a partner page lags by an hour? These questions belong in the same room as the headline debate.
Launch Readiness Review pushes teams to walk the journey with support and sales listening. The awkward pauses are data—note them, assign owners, and retest. We favor short, repeated rehearsals over one marathon dress rehearsal.
Record the session for teams in other time zones, but summarize decisions in writing. Video is helpful context; text is what people search for at 11pm.
If you can only pick one rehearsal, simulate the handoff moment from marketing alert to first rep touch. That is where launches often fray.